Defeating a school district

A local community that had walked to a local school for 23 years was told they would be bused several miles away to a new school. A communication, messaging and content strategy was developed. Lobbying plans, petitions, and guidelines were built and the local community briefed. Several Mayors, Development Commissions, Transportation Planning, and School Districts were contacted. In 10-days over 200 pages of arguments and lobbying messages were sent to the School District which overturned the decision allowing residents to walk to school.

A chief economist of a London professional services firm wanted to raise their profile to take on his competitors. Rohan developed a competitor and audience analysis, messaging framework, and communication strategy for hot topics like climate change, sovereign wealth states, jobs, interest rates, and the global financial crisis. In under 12 months, multiple radio, TV, and newspaper stories including front page and Sunday newspapers were secured raising the economist to one of the most requested economists in the UK and challenging his competitor to the top spot.

Harley-Davidson was synonymous with tough biker gangs for many years.  When the company wanted to change its brand, Rohan developed an advertising and communication strategy to target a completely new audience of accountants, doctors, and lawyers.  Stories changed, financial newspapers and doctor journals started writing about Harleys, and families were coming to retail stores to buy clothing. Weekend Harley Owners Group rides quickly became the must-do cool event and the new riders quickly became fans of the brand. 

A global energy company had a unique biofuels project that combined science and engineering. For many years they told the science story which was not very impactful. Rohan conducted a messaging workshop, changed the story to one of national energy security, developed a communication and content strategy, and conducted stakeholder mapping. National media attention resulted as well as a change in political positions and widespread local community support for the project.

There is a process and many warning signs when talking to the media. But done correctly and the outcomes can be significant. Rohan has trained hundreds of leaders including the head of a travel business at a London professional services firm that resulted in winning the business of British Airways and Expedia from a handful of interviews, training regional healthcare leaders when the Affordable Care Act was rolled-out, and training the leadership team of an energy company and also retail store associates for live TV product reviews. 

When Rohan heard the story of Molly, a girl with Rett syndrome, he new there was a great story to tell.  For two years Rohan told the story of how Molly used STEM coding to make her wheelchair dance at Prom. The following year Molly was named valedictorian of her school and this is where the story took off. Over two million video impressions, 480,000 video views, eight media articles reaching a potential audience of over 500,000 viewers and over 4000 visits to the website of a global technology company.